SlideShare, How to Market Your Business With This Growing Platform

You?ll hear about how SlideShare was acquired by LinkedIn in March 2012, and how LinkedIn has since gone through dramatic philosophical and strategic changes in the role they?re going to play.

The user experience. When it comes to adding content to SlideShare, Todd believes that if you have used YouTube, then you have passed SlideShare 101.

When it comes to uploading content, it?s no different to any other system. It will automatically detect whether it?s vertical or horizontal, whether it?s a video and will place it into the right category.

One of the advantages of SlideShare is that the system scrapes text from your content, whether it?s text on slides or a PDF. There is very little you need to do to optimize the page.

From a user?s perspective, you?ll learn how to start to become active and build a following.

Analytics. You?ll hear Todd describe in detail about one of his favorite reports from SlideShare, which is a snapshot of the last thousand views on all of your content.

With this data you?ll get a sense of where your content is trending from and also the referring URL.

Listen to the show to find out why the referring URL is absolute gold.

Common mistakes people make when it comes to SlideShare marketing

Todd says that one of the obvious mistakes is that people fail to promote the channel in its own right. The most simple thing that nearly everyone misses is to link to their SlideShare account from their own website.

It?s not until recently that SlideShare has been taken seriously in terms of their tools and widgets.

SlideShare is constantly enhancing its tools.

Todd has seen companies gain hundreds of new SlideShare followers in weeks, just by making one simple change.

You?ll hear the different ways in which a subscriber of your SlideShare channel can receive notification whenever you update your content.

Listen to the show to learn why you should intentionally trend and seed your content on Twitter and Facebook before you try to promote it with SlideShare.

How lead capture works within SlideShare

Todd explains that when you use SlideShare with third-party services, there are various models where you can capture leads and integrate them with your marketing automation, lead generation and ultimately into services such as Salesforce.

If someone is a SlideShare member and they are logged in at the point of coming to a form, then the form will auto-populate. Once they click Submit, it will bring their information in. It?s a very simple experience from the user?s perspective.

Add a lead capture form to the end of your SlideShare presentation.

As a marketer, you can establish when you want that form to appear. You can gate the content right at the beginning, the middle or the end and make it mandatory or optional at any point. If they think it?s valuable enough content, they will fill out the form.

You?ll learn about the customization of the form, what approach to use for different types of content and experiment with how you want the content to be consumed.

Listen to the show to hear how SlideShare started to resonate with B2B content marketers.

Options for getting leads

Todd shares how a few marketers have added a call to action within a slide deck, rather than using a sales lead?type message.

When someone is consuming your thought leadership and knowledge, at what point do you slip in a sales message? Todd talks about the calls to action you can use to add visitors to your email list. The opt-ins increase significantly from that point.

Listen to the show to find out how?SlideShare deals with the desktop and mobile experience, and how that impacts your lead generation.

How to build up a SlideShare following as a marketer

Todd explains that when it comes to networks, a lot of people don?t always put in the time and effort to find out who they are connected with on Twitter, Facebook or LinkedIn. You need to identify the people in your key networks who have a SlideShare account and be proactive in reaching out to them there.

The more content you add, the more visibility you generate, which will lead to more views.

Todd states that the power of video on SlideShare is hugely overlooked. You?ll hear how a 90-second talking head video will guarantee you more views on SlideShare than on YouTube.

Listen to the show to hear how SlideShare is a great network for offering fun experimentation.

Discovery of the Week

One of the things that we used at Social Media Marketing World?was a really cool tool called SnapEngage.

For example, if you sell a product/service that?s expensive or complex, or you have people who are likely to ask questions about an event, then it probably makes sense to have some sort of means to answer people?s questions on the spot.

SnapEngage is a really cool tool to help with answering customer questions on the spot.

SnapEngage allows you to embed a widget on any particular page of your website.

At Social Media Examiner, we had a team of 5 people who were on Skype all the time during our recent event.

SnapEngage integrates with Skype and allows you to set up different tiers. When someone visits your page, a little window pops up after a certain amount of time with a picture of whoever your contact person is and it gives your customers the ability to have an instant live chat.

You?ll hear how this works over Skype and the some of the features SnapEngage offers, such as:

• How long the discussion lasted
• See the IP address
• What part of the world the customer is from

SnapEngage has been instrumental in helping us answer people?s questions and ultimately lead them down the path to a sale. It?s a cool social tool that brings social support to your website. There are different rates of service to check out.

Listen to the show to learn more and let us know how this works for you.

Something Is Coming Soon?

Here?s a little tease. If you?re friends with me on Facebook, you?ll notice that I?ve been talking about a special project called Project Torch. I can?t go into detail right now about what it is, but what I can tell you is that my team has been working for months behind the scenes.

Just to give you some perspective, I think it?s going to make Social Media Examiner look like a little pet project.

Make sure you keep your eyes and ears open for more information on Project Torch.

Key takeaways mentioned in this episode:

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What do you think? What are your thoughts on using SlideShare to market your business? Please leave your comments below.

Source: http://www.socialmediaexaminer.com/slideshare-how-to-market-your-business/

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